From photos and video to strategic pricing, this guide will teach you the essential steps to sell your home for more money in less time.
STEP 1: FIND A LISTING AGENT
Experience Selling Homes
Hiring a full-time agent who has experience in selling homes is an important step to getting your home sold for more money, fast. They will help you navigate through the contracts, negotiations, disclosures, and liability pitfalls. Check out what others have to say about their experiences with us by clicking here.
They Should Protect Your Interests
The Residential Purchase Agreement (RPA) is a legally binding contract. The Listing Agent’s primary responsibility is to make sure that your interests are protected throughout the transaction. We take this responsibility very seriously. Because of our experience in helping others buy and sell homes, we are well aware of the “red flags” of real estate and can help you to be prepared too.
They’ll Help You Stage, Price, And Market The Home
When done correctly, staging, pricing, and marketing will attract a TONS of potential buyers. Thus, allowing you to sell your home for more money, to the RIGHT buyer, in less time.
Thinking Of Selling It Yourself? 😳
According to the National Association of Realtors, 91% of the population chose to hire an agent to help them sell their home. Which means 9% of people chose to sell their home themselves (For Sale By Owner or FSBO). Usually, people choose to sell their homes themselves for one of two reasons… they don’t want to pay the commission, or they don’t trust any Realtor they’ve spoken to. Selling a home yourself can be a costly mistake, for example…
- FSBO’s often receive far less for their homes than those who use a Realtor (10%-20% less), which means that it actually costs them more money to sell it themselves.
- Only 7% of the homes that sold in 2017 were FSBO, which means the other 2% expired, withdrew, or canceled
- Some of the most difficult tasks for FSBO’s include getting the right price, selling within their desired time frame, paperwork, prepping the home, and having enough time to deal with it all.
Most FSBO’s Hire An Agent 1-6 Weeks After Putting A Sign In Their Yard
You Only Get One Chance For A First Impression
So it must be done right the first time. If you, or someone that you know, needs a Listing Agent, feel free to contact us any time.
STEP 2: PRICE YOUR HOME TO SELL
A Listing Agent Will Help You Price The Home
Ideally, your home should be listed at or below market value. With the help of a little staging, professional photography, and marketing, your home should come off the market after the first weekend. This is strategy.
Although, Many Sellers Want Their Price
We want your price too! If we can achieve that for you, we absolutely will. We will tell you upfront, what we know your home will appraise for and what we think the top value is. Not everyone is us. A lot of times, in order to get hired for the job, an agent will agree with a sellers price and promise them the moon, knowing that it’s too high and they can’t achieve all the Sellers expectations. We never want to over promise and under deliver, so we will be upfront and honest in order to set the correct expectations for our clients.
If An Agent Lets You Overprice, Run
Most sellers don’t understand how important it is for their home to be priced correctly the second it hits the market. Once your home is live on the MLS, everyone sees it. Based on price, location, size, and condition, the buyers will then decide if they want to go see it. Although, it always comes down to price. If the home is in their dream neighborhood and in stunning condition… if its 10% overpriced, they likely won’t even go to see it and will move on. You want the most amount of active buyers to see your home, don’t you?
The Longer It Sits On The Market…
The more people start to ask themselves… whats wrong with it? Now you have buyers looking at the house periodically saying “it needs this” and “it needs that”. That is NOT the position you want to be in from a negotiating standpoint. If it sits for too long, investors pop up out of the woodwork with low ball offers, adding insult to the already fragile Seller
Listen To Your Listing Agent
If you’ve hired an agent, listen to their advice. You hired them for a reason after all! If you have questions, by all means ASK! Although, if you hire an agent that agrees to your pricing, knowing that your pricing is too high, expect disaster. If your agent can’t win, or effectively negotiate the list price with you, the seller, how can you expect them to effectively negotiate and protect you from the potential issues with the buyers of your property?
STEP 3: PREPARING YOUR HOME FOR SALE
What Time Of Year Should You Sell Your Home?
Most people think that Summer is the ideal time to sell a home, and Winter is the worst. We don’t recommend planning your listing according to the season. If your home is priced accordingly, it will sell for the most amount of money, in less time. This is especially true here, in Southern California, where the only difference between Winter and Summer is whether or not the kids are on short break or a long one.
Should You Stage Your Home For Sale?
We live in a time where people will sift through 40 photos of your house, before they ever decide to walk through its doors. There are many simple things that you can do to stage your home and prepare it for market. We actually recommend that our clients use their own furniture for staging. There are a couple key “rules” we have when you’re going to list your home, check out our checklist by clicking here.
STEP 4: MARKET YOUR HOUSE FOR MAXIMUM EXPOSURE
Today, You Are Trying To Grab Attention Across The Inter-web
Social media, Zillow, Trulia, the MLS, print media, yard signs, flyers, text messaging, QR Codes, and online advertising. If a home has top-notch photography, videography, and drone shots, along with everything mentioned above… buyers are naturally going to flock to that home, as opposed to a home uploaded with iPhone photos, cluttered with nick-knacks.
Speaking of iPhone Photos…
These. Are. So. Bad. SOMETIMES they look okay. I can’t tell you how many times we’ve been blessed *sarcasm* with toilet seats up, a crumpled up paper towel in the background, and “photographer” sightings in the reflection of a mirror… and all uploaded sideways. These photos will cause your house to sit. We provide our clients with professional photos and video as apart of our services because they are SO important to make that first impression really pop. If the agent you hire does not provide you a photographer, PLEASE invest in one yourself. It will truly make a difference to buyers, especially when over 50% of them are looking online.
Many Listing Agents Subscribe To The 3P Marketing Program:
- Put a sign in the yard
- Put it in the MLS
- Pray it will sell
HOWEVER, We Are Not Most Agents
A select few, including us, do things a little differently. We know the amount of work that it will take to get a home sold. Selling a home is a labor-intensive process, and to get the job done right, we have a team of specialists promoting and marketing our listings. We also offer Exclusive Programs to our clients, you can read more about those here.
STEP 5: NEGOTIATE THE OFFER
Will It Close?
This is the most important aspect of any offer. Although you can never predict whats going to happen throughout a transaction, you can have the tools to help you choose the best offer. Our goal for our clients is to have multiple offers, that way you can choose the best one… and remember, the best isn’t always the highest. Sometimes higher offers with low down payments can cause some bumps to occur down the road (more repair requests, appraisal sensitive, longer escrow, loan conditions, etc.).
STEP 6: BE OPEN TO NEGOTIATIONS
Negotiation Should Be A Win-Win
This means everyone may need to give a little in order for everyone to walk away feeling like a winner. You may not have wanted to fix the air conditioner, but if fixing the air conditioner is going to keep your buyer in the deal, it may be worth it to give a little.
If You Refuse To Negotiate..
You risk loosing the buyer. Think about it this way… is refusing to fix a leaky roof worth having to re-list your home and start the entire process over again? Including paying another 2+ months of your mortgage, bills, taxes, etc.? 9 times out of 10, making the repair is the better option. You’ll be much happier to have made the repair, closed escrow, and moved on from that sale.
STEP 7: PLAN YOUR MOVE
This step is pretty self-explanatory, but somehow, you never really remember how hard it is to move until you’re in the middle of it. To make your move a little easier, create a checklist. You can get our pre-made checklist by clicking here. Moving isn’t going to be easy, but a plan will definitely make it easier.